top of page
The Blogonaut
The Marketer's Guide to the B2B Content Galaxy
_edited.png)
Insights, guides, and occasional rants on B2B copywriting, startup content strategy, SEO, and writing content for AI discoverability.


Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)
Oh boy, how we love templates in the B2B marketing and sales world — and why wouldn’t we? They keep assets on-brand, ensure consistency,...
Gil'ad Idisis
Sep 275 min read


B2B Case Study Template (+ 10 Examples & 2025 Best Practices)
TD;LR [Quick answer]: In 2025, high-performing B2B case studies: Lead with a clear, measurable result in the headline Show a snapshot box above the fold (industry, size, region, products used, KPIs) Follow a Situation → Trigger → Barrier → Solution → Results flow Include a proof pack (quote + before/after table + diagram) Emphasize Time-to-Value Ship web + PDF + short video . Why B2B Case Study Best Practices Matter Now I analyzed over 30 B2B case studies published or upd
Gil'ad Idisis
Aug 236 min read


Fix your Homepage's Limp: The Content Mistakes Most Startups Make
Remember that scene in Forrest Gump where he breaks away from his leg braces and starts running? What an exhilarating feeling. Now, be...
Gil'ad Idisis
Aug 75 min read


Content Personalization at Scale (Without the Big Budget): The 2025 Guide for B2B Startups
Got enterprise-level personalization taste but a seed-stage budget? It’s not just possible. It can be your secret weapon. Why...
Gil'ad Idisis
Jul 273 min read


DIY Backlink Building for Seed-Stage Startups: How to Get Effective Links Without Breaking the Bank
Quality backlinks don't require a massive budget. They require strategy, consistency, and a focus on relationships over transactions....
Gil'ad Idisis
Jul 215 min read


Do All B2B Startups Really Need a Blog?
Instead of an intro, let me save you some time... TL;DR: No, A blog isn't a must-have for every startup Consider alternatives like SEO...
Gil'ad Idisis
Jun 293 min read


Why Your Agency's SEO Strategy is Missing the Pipeline Mark
You’re ranking. Your traffic’s up 300%. But your pipeline’s bone dry. In the chase for clicks, too many SEO agencies and even experienced marketers forget that organic traffic isn't an objective, but means to an end. Here's why this happens all too often, and how to get your SEO strategy back on track.
Gil'ad Idisis
Jun 196 min read
bottom of page

