Should I hire in-house or use freelancers?

If content is your GTM backbone, go in-house. If not, freelancers + a fractional lead will get you farther, faster.

Can I use AI instead of hiring a writer?

Not unless you like editing bad writing for hours. Use AI as scaffolding — not a final product.

Copywriters sell. Content marketers explain. Both matter. Just don’t confuse the two.

When you're producing stuff but have no system, no message hierarchy, and no clue what’s working.

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