Should I hire in-house or use freelancers?

If content is your GTM backbone, go in-house. If not, freelancers + a fractional lead will get you farther, faster.

Can I use AI instead of hiring a writer?

Not unless you like editing bad writing for hours. Use AI as scaffolding — not a final product.

What’s the difference between a B2B copywriter and a content marketer?

Copywriters sell. Content marketers explain. Both matter. Just don’t confuse the two.

When should I bring in a fractional content lead?

When you're producing stuff but have no system, no message hierarchy, and no clue what’s working.

Performance-first copy grounded in research and B2B best practices.

Copywriting & Content Writing

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Every word I write is backed by research into your ICP, product, and market. With years of experience in B2B, I turn complex products into clear, persuasive narratives that drive results. From ad and website copy to thought-leadership articles and whitepapers, I deliver assets that shine a light on your product’s unique value.

B2B Content & Copywriting Resources

Two Quick-win resources to help you get immediate improvement on your existing content.

Read My Blog

How to Write a B2B Landing Page That Converts: 2025 Updated Guide (Template + Examples)

Landing pages are one of the most confusing assets out there. On the surface, they seem simple. What’s there to mess up? You already got the visitor — all you need is one more click. But in reality, even experienced marketers still get tangled up, churn out meh landing pages, and lose conversions they should’ve pocketed. It starts with the term “landing page” itself. What a Landing Page Actually Is (and What It’s Not) A landing page is not : A product page The homepage A pr

Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)

Oh boy, how we love templates in the B2B marketing and sales world — and why wouldn’t we? They keep assets on-brand, ensure consistency,...

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

TL;DR SEO is shaky, and AI-generated content is flooding the market with untrustworthy, regurgitated “thought leadership/educational”...

2 3 4 5

Read My Blog

How to Write a B2B Landing Page That Converts: 2025 Updated Guide (Template + Examples)

Landing pages are one of the most confusing assets out there. On the surface, they seem simple. What’s there to mess up? You already got the visitor — all you need is one more click. But in reality, even experienced marketers still get tangled up, churn out meh landing pages, and lose conversions they should’ve pocketed. It starts with the term “landing page” itself. What a Landing Page Actually Is (and What It’s Not) A landing page is not : A product page The homepage A pr

Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)

Oh boy, how we love templates in the B2B marketing and sales world — and why wouldn’t we? They keep assets on-brand, ensure consistency,...

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

TL;DR SEO is shaky, and AI-generated content is flooding the market with untrustworthy, regurgitated “thought leadership/educational”...

2 3 4 5

B2B CONTENT MARKETING

Performance-first copy grounded in research and B2B best practices.

Copywriting & Content Writing

B2B Content & Copywriting Resources

Two Quick-win resources to help you get immediate improvement on your existing content.

Read My Blog

How to Write a B2B Landing Page That Converts: 2025 Updated Guide (Template + Examples)

Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

Read My Blog

Read My Blog

How to Write a B2B Landing Page That Converts: 2025 Updated Guide (Template + Examples)

Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

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