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My Content Marketing Portfolio
A selection of my content marketing work for leading B2B companies, both as an in-house marketer and a freelancer. Feel free to judge. That's what you're here for!
Whitepaper · A CISO's Guide to Steering AppSec in the Age of DevSecOps
In this whitepaper for Checkmarx, I crafted an analytically grounded narrative based on CISO survey data, tailored for a highly discerning enterprise security audience. Writing for seasoned AppSec leaders, I translated complex findings into strategic insight—while sustaining clarity, authority, and engagement throughout.
Case Study · How Helu Raised 3× More Equity with Agora
A case study for Agora, showcasing how a customer improved investor engagement and raised 3× more equity using the platform. The case study Balances hard metrics with narrative clarity to demonstrate both product value and customer satisfaction.
Latitude Case Study (Melio)
A business case study spotlighting how Latitude, a bookkeeping firm, streamlined its bookeeping management using Melio. The writing features business results weaved in with narrative warmth and enthusiasm to humanize fintech outcomes.
Blog Post · Alert Fatigue Is Still Killing Your Flow
Published on Medium for Checmarx, this engaging article tackles alert fatigue in modern dev workflows, blending storytelling, systems thinking, and low-key technical critique. It positions flow state as a business-critical metric and questions why we still haven’t fixed the alert culture problem.
Blog Post · Fundraising 101 for Real Estate Firms
this blog educates real estate investment firms on the must-haves for successful fundraising — from investor data rooms to public brochures. Balanced regulatory clarity with practical value, making it accessible to both seasoned and emerging fund managers.
Blog Post · Boosting DORA Metrics with Better AppSec
A data-driven thought leadership blog article aligning AppSec strategy with DORA metrics. Positioned for engineering leaders at enterprise scale, with SEO and developer empathy in mind.
Blog Post · The Accountant’s Guide to the Future
This long-form blog guides accountants through shifts in automation, client expectations, and fintech tools. Balanced education with subtle product positioning to build trust.
ChatOnce.ai Full-Funnel Content Strategy
Content and messaging strategy for ChatOnce.ai — a B2C-focused AI chatbot startup targeting SMBs in real estate, financial services, education, and healthcare.
The plan included ICP research, pain point mapping, UVPs, homepage messaging, SEO roadmap, blog topic clusters, social content plan, PPC messaging guidance, KPIs, and influencer partnership ideas. Designed for full-funnel execution from launch through scale.
The plan included ICP research, pain point mapping, UVPs, homepage messaging, SEO roadmap, blog topic clusters, social content plan, PPC messaging guidance, KPIs, and influencer partnership ideas. Designed for full-funnel execution from launch through scale.
GoPerfect Messaging & Positioning
A full-stack positioning and messaging strategy for GoPerfect — an early-stage SaaS tool streamlining hiring for fast-growing tech companies.
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