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The Blogonaut
The Marketer's Guide to the B2B Content Galaxy
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Insights, guides, and occasional rants on B2B copywriting, startup content strategy, SEO, and writing content for AI discoverability.
Content Optimization Tips


Please Don’t Use a Template to Create Your B2B One-Pager (Here’s What to Do Instead)
Oh boy, how we love templates in the B2B marketing and sales world — and why wouldn’t we? They keep assets on-brand, ensure consistency,...
Gil'ad Idisis
Sep 275 min read


Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise
TL;DR SEO is shaky, and AI-generated content is flooding the market with untrustworthy, regurgitated “thought leadership/educational”...
Gil'ad Idisis
Sep 104 min read


B2B Content Strategy: One-Page Plan (+ Templates & Best Practices for 2025)
TL;DR: A modern B2B content strategy for a startup should fit on one page : A clear North Star KPI ; 3–4 pillars mapped to ICPs;...
Gil'ad Idisis
Aug 316 min read


Why Most B2B Marketers Still Don't Understand E-E-A-T (And How You Can Use It to Your Advantage)
One of my past clients was hitting a wall with organic conversions. They had the right keywords. Worked with a solid agency. Traffic...
Gil'ad Idisis
Aug 195 min read


Fix your Homepage's Limp: The Content Mistakes Most Startups Make
Remember that scene in Forrest Gump where he breaks away from his leg braces and starts running? What an exhilarating feeling. Now, be...
Gil'ad Idisis
Aug 75 min read


Content Marketing for Startups on a Budget: Who to Hire, What to Spend, and What Actually Works
You’ve got a product to sell and you need content to drive it - for credibility, for leads, for sales — but you’ve got limited budget,...
Gil'ad Idisis
Jul 304 min read


Content Personalization at Scale (Without the Big Budget): The 2025 Guide for B2B Startups
Got enterprise-level personalization taste but a seed-stage budget? It’s not just possible. It can be your secret weapon. Why...
Gil'ad Idisis
Jul 273 min read


LLM Killed the SEO Star: How to Make Your Website AI-Friendly
According to Semrush's latest research, AI search visitors will surpass traditional Search Visitors in 2028 . If I were a betting man,...
Gil'ad Idisis
Jul 154 min read


Low-Hanging Fixes to Lay the Foundation for LLM-Driven Discovery
Simple steps to make your site LLM-friendly—structure your content, answer real questions, and give AI models something worth quoting.
Gil'ad Idisis
Jun 224 min read
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