Should I hire in-house or use freelancers?

If content is your GTM backbone, go in-house. If not, freelancers + a fractional lead will get you farther, faster.

Can I use AI instead of hiring a writer?

Not unless you like editing bad writing for hours. Use AI as scaffolding — not a final product.

What’s the difference between a B2B copywriter and a content marketer?

Copywriters sell. Content marketers explain. Both matter. Just don’t confuse the two.

When should I bring in a fractional content lead?

When you're producing stuff but have no system, no message hierarchy, and no clue what’s working.

The Blogonaut

The Marketer's Guide to the B2B Content Galaxy

Insights, guides, and occasional rants on B2B copywriting, startup content strategy, SEO, and writing content for AI discoverability.

SaaS Marketing Insights

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

TL;DR SEO is shaky, and AI-generated content is flooding the market with untrustworthy, regurgitated “thought leadership/educational”...

Gil'ad Idisis

Sep 104 min read

B2B Content Strategy: One-Page Plan (+ Templates & Best Practices for 2025)

TL;DR: A modern B2B content strategy for a startup should fit on one page : A clear North Star KPI ; 3–4 pillars mapped to ICPs;...

Gil'ad Idisis

Aug 316 min read

B2B Case Study Template (+ 10 Examples & 2025 Best Practices)

TD;LR [Quick answer]: In 2025, high-performing B2B case studies: Lead with a clear, measurable result in the headline Show a snapshot box above the fold (industry, size, region, products used, KPIs) Follow a Situation → Trigger → Barrier → Solution → Results flow Include a proof pack (quote + before/after table + diagram) Emphasize Time-to-Value Ship web + PDF + short video . Why B2B Case Study Best Practices Matter Now I analyzed over 30 B2B case studies published or upd

Gil'ad Idisis

Aug 236 min read

Why Most B2B Marketers Still Don't Understand E-E-A-T (And How You Can Use It to Your Advantage)

One of my past clients was hitting a wall with organic conversions. They had the right keywords. Worked with a solid agency. Traffic...

Gil'ad Idisis

Aug 195 min read

B2B CONTENT MARKETING

The Blogonaut

Insights, guides, and occasional rants on B2B copywriting, startup content strategy, SEO, and writing content for AI discoverability.

SaaS Marketing Insights

Case Studies: From Bottom-Funnel Proof Points to the New B2B Growth Engine in a World of AI Noise

B2B Content Strategy: One-Page Plan (+ Templates & Best Practices for 2025)

B2B Case Study Template (+ 10 Examples & 2025 Best Practices)

Why Most B2B Marketers Still Don't Understand E-E-A-T (And How You Can Use It to Your Advantage)

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