Landing pages are one of the most confusing assets out there.  On the surface, they seem simple. What’s there to mess up? You already got the visitor — all you need is one more click. But in reality, even experienced marketers still get tangled up, churn out meh landing pages, and lose conversions they should’ve pocketed. It starts with the term “landing page”  itself. What a Landing Page Actually Is (and What It’s Not) A landing page is not : A product page The homepage A pr

Oh boy, how we love templates in the B2B marketing and sales world — and why wouldn’t we? They keep assets on-brand, ensure consistency,...