Should I hire in-house or use freelancers?

If content is your GTM backbone, go in-house. If not, freelancers + a fractional lead will get you farther, faster.

Can I use AI instead of hiring a writer?

Not unless you like editing bad writing for hours. Use AI as scaffolding — not a final product.

What’s the difference between a B2B copywriter and a content marketer?

Copywriters sell. Content marketers explain. Both matter. Just don’t confuse the two.

When should I bring in a fractional content lead?

When you're producing stuff but have no system, no message hierarchy, and no clue what’s working.

Low-Hanging Fixes to Lay the Foundation for LLM-Driven Discovery

Gil'ad Idisis
Jun 22
4 min read

Updated: Aug 19

We don’t know exactly how “the day after Google” will look, or how citation mechanics will evolve, but the landscape is changing fast.

A recent Semrush study projects that AI-driven search traffic may overtake traditional organic traffic by 2028—and possibly sooner if Google accelerates its AI mode rollout.

LLMs are already compressing the funnel, deprioritizing links, and replacing the multi-tab search journey with single-response experiences.

LLMs have no problem citing pages that rank 21+ in traditional search, far away from the top results. LLMs don’t care about your domain authority if your content doesn’t serve the question clearly. They operate differently than search engine, and need a different approach.

This isn’t about reinventing your entire SEO strategy - Not just yet, anyway. Just lay a lean, flexible foundation now—so when the fog clears, you’re already on solid ground.

Here are some cost-effective ways to LLM-proof your website.

1. Make Sure Your Content Hierarchy Is On Point

SEO likes structure. LLMs like structure even more. If your HTML is chaotic or bloated, your content gets skipped.

Use semantic headings. One <h1> per page, followed by a clean hierarchy (<h2>, <h3>, etc.).
Headings should map to intent. Don’t just format for looks—structure tells the model what matters.

2. Start Creating Question-Based Resources

LLMs search for answers to defined questions. Providing them with a clear, well-structured repository of answers is the best way to get noticed.

Start with your blog:

Audit your website copy for simple, straightforward messaging that LLMs can easily understand.
Embed real Q&As in new and recent articles. Don't go wild - One or two per article will suffice.
Answer questions with short, direct explanations.
Don’t bury the lead under 300 words of preamble.
Use TL;DRs or key takeaways to package your content for fast consumption.

Q: How do I make my blog more visible to LLMs like ChatGPT and Perplexity?

A: Start by writing content that answers real questions clearly. Use semantic headings, FAQ schema, and concise paragraphs. Include author bios, stick to one idea per page, and avoid vague or overly promotional language.

If you have the bandwidth, build a standalone Q&A knowledge base alongside your blog:

Clearly mark it as a Q&A section.
Cover your basic content pillars.
Add short aritlces - one question and one answer each.
Make sure it's aligned with your blog strategy.
Track its engagement.

Q: Should I start a dedicated FAQ section or just add Q&As to existing pages?

A: Do both if you can. Embed Q&A blocks contextually where they fit—and create a dedicated FAQ hub that LLMs can easily crawl and parse. Just make sure the content stays high quality and relevant.

Q: What kinds of questions perform best in LLMs?

A: Start with the ones your sales or support teams hear all the time. Specific, real-user language works best—avoid abstract or keyword-stuffed phrasing. Think: “How does your tool integrate with Salesforce?” not “benefits of workflow optimization platforms.”

3. Make Pages Machine-Readable

Models don’t scroll. They parse.

Avoid overusing scripts or interactive frameworks that hide text.
Use <article>, <section>, and <header> tags to create semantic clarity.
Text embedded in images or animations? Invisible.

Book a 20-minute personal consultation to learn how you can optimize your website for LLM discovery.

Learn More

4. Use Structured Data (Schema)

This helps humans and machines.

Add Article, FAQ, Person, and Organization schema using JSON-LD.
Schema adds confidence and context.
Bonus: it still benefits traditional search.

5. Focus Each Page on a Clear Concept or Entity

LLMs don’t just parse keywords—they map concepts.

One page = one idea.
Repeat and reinforce core terms and related concepts.
Use internal links to cluster contextually related topics.

6. Credit the Author

LLMs (and readers) trust people.

Use real bylines and bios. “Team Blog” doesn’t build authority.
Add Person schema.
Link to an external profile (LinkedIn, About page, etc.).

7. Avoid Hallucination Triggers

Vague content gets ignored—or worse, hallucinated.

Be specific. Name tools, frameworks, steps.
Break up long sections with summaries and bullet points.
Don’t write to hit a word count. Say something worth quoting.

TL;DR Checklist

✅ One clear H1
✅ Semantic headings
✅ Answers above the fold
✅ Schema for context
✅ Clean HTML, no script bloat
✅ Author attribution
✅ Each page = one idea

We’re still early. Nobody has a blueprint for dominating LLM-driven search—not Google, not OpenAI, and definitely not your average SEO guru.

But while the long game is uncertain, the short game is clear: make your site clean, clear, and machine-readable. Write like you want to be understood by a machine and a person.

These aren't big changes—and yes, you’ll need to adapt as LLM search evolves—but this groundwork sets you up for whatever comes next. About the Author: Gilad Idisis is a B2B content strategist and marketing lead who’s helped SaaS companies scale authority content through AI-assisted workflows and deep product storytelling. Previously at Melio, Agora RE, currently at Checkmarx, and in my spare time, flying solo as the Logonaut.