Should I hire in-house or use freelancers?

If content is your GTM backbone, go in-house. If not, freelancers + a fractional lead will get you farther, faster.

Can I use AI instead of hiring a writer?

Not unless you like editing bad writing for hours. Use AI as scaffolding — not a final product.

Copywriters sell. Content marketers explain. Both matter. Just don’t confuse the two.

When you're producing stuff but have no system, no message hierarchy, and no clue what’s working.

The Marketer's Guide to the B2B Content Galaxy

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